The calm
L-Theanine
The green-tea amino acid that helps support relaxed, steady focus, without the edge.*
- Prime. Perform. Prevail.
- Brush with purpose.
- Fluoride-free · Hydroxyapatite
- Win the morning.
- Lion's mane · L-theanine · Ginkgo
- Win the day.
Nootropic enhanced toothpaste
Brush off the
brain fog.
Fluoride-free toothpaste with L-theanine, lion's mane, ginkgo, B6 & B12 — formulated to support focus and mental clarity.*
Win the morning.
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Sound familiar?
Your brain's still
loading
6:47 AM
Snooze. Snooze. Snooze.
10:15 AM
Coffee #2. Brain still won't switch on.
3:00 PM
The afternoon slump hits. Again.
Tomorrow, 7:00 AM
Brush with purpose.
730
times a year you brush your teeth.
Right now, those minutes just taste minty. Clarora puts those minutes to work with L-theanine, lion's mane, ginkgo, B6 & B12 in a fluoride-free paste, formulated to support focus and mental clarity.*
- No pills
- No powders
- No new habit
Inside the formula
Every brush is a stack.
Nootropic actives on a clean, fluoride-free hydroxyapatite base. Every ingredient listed, nothing hidden.
The clarity
Lion's Mane
A functional mushroom traditionally used to support mental clarity and cognitive function.*
The edge
Ginkgo Biloba
From one of the oldest trees on earth, used for centuries to support memory and sharp thinking.*
The fuel
Vitamin B6 + B12
Essential B vitamins that help turn food into usable energy and support normal brain function.*
- Fluoride-free
- Hydroxyapatite
- No SLS
- No parabens
- Cruelty-free
- BPA-free
Full ingredient list
Purified Water, Hydrated Silica, Calcium Carbonate, Xylitol, Coconut Oil, Aloe Vera Extract, Peppermint Oil, Spearmint Oil, Hydroxyapatite, Menthol, Vitamin B6, Vitamin B12, L-Theanine, Lion's Mane Extract, Stevia, Xanthan Gum, Papain, Ginkgo Biloba Extract, Eucalyptus Essential Oil.
Real tubes. Real mornings.
Straight from the
camera roll.
No studio, no retouching. This is what lands on your sink.
Prime. Perform. Prevail.
Every ingredient, on the label.
Your morning, here.
Post your morning brush on TikTok with the tag below. We feature our favorites right here.
#WinTheMorning
Founding batch
Reviews open with the first batch.
No fake stars, no borrowed quotes. Order now and your review could be the first one on this page.
Questions
Straight answers.
Still on the fence? Here's everything people ask before their first tube.
What is a nootropic toothpaste?
A fluoride-free toothpaste formulated with L-theanine, lion's mane, ginkgo biloba, B6 and B12, ingredients widely used to support focus and mental clarity.* You use it exactly like regular toothpaste: brush for 2 minutes, rinse, move forward.
Will I feel a buzz?
No. There's no caffeine, so there's no spike and no crash. Clarora is built as a daily ritual, not a jolt: your focus stack, added to a habit you already do twice a day.
It's fluoride-free. Does it still clean my teeth?
Yes. It cleans with hydrated silica and calcium carbonate, and includes hydroxyapatite, a mineral naturally found in tooth enamel. If your dentist has recommended fluoride for you, keep following their advice.
What does it taste like?
Clean mint. Peppermint, spearmint, and a hint of eucalyptus.
Is it safe for everyone?
Discontinue use if sensitivity occurs. If you're pregnant, nursing, taking medication (especially blood thinners) or have a medical condition, check with your doctor first, as ginkgo biloba can interact with some medications.
Can kids use it?
For young children, use a pea-sized amount and supervise brushing, same as the label says.
What's not in it?
No fluoride, no SLS, no parabens. BPA-free and cruelty-free. The full ingredient list is in the section above, and printed on every tube.
Your move
Win the morning.
Win the day.
Same two minutes. Upgraded.
L-theanine, lion's mane, ginkgo, B6 & B12. Fluoride-free.
Apple Pay · Shop Pay
Apple Pay · Shop Pay